Privacy Policy

Privacy Policy – AzulMaris Vila Chã

Last updated: 11 August 2025
Operator: Adriana Alexandra de Sousa Gonçalves – AzulMaris
Address: Avenida dos Banhos, 125, 4485-691 Vila Chã – Vila do Conde, Portugal
Email: info@azulmaris.com
Website: azulmaris.com

1. Introduction

This Privacy Policy explains how we collect, use, and protect personal data from guests, website visitors, and booking inquiries, in compliance with the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and Portuguese data protection laws.

2. Data We Collect

We may collect the following personal data:

  • Identification details: full name, date of birth, nationality, ID/passport number.
  • Contact details: email address, phone number, postal address.
  • Booking details: check-in/check-out dates, number of guests, special requests.
  • Payment information: billing address, payment method, transaction details (credit card details handled securely by Smoobu, Stripe, PayPal – not stored by us).
  • Website usage data: IP address, browser type, pages visited (via Google Analytics and Hotjar).
  • Legal compliance data: information required for registration with the Serviço de Estrangeiros e Fronteiras (SEF).

3. How We Collect Data

We collect personal data when you:

  • Make a booking via our own website (Smoobu), Booking.com, Airbnb, Vrbo, by email, or by phone.
  • Fill in our website contact form (data handled via Smoobu).
  • Subscribe to our newsletter.
  • Interact with our marketing emails (via Smoobu PMS email tool and Mailchimp).
  • Browse our website (through cookies and analytics tools).

4. How We Use Your Data

We process personal data for the following purposes:

  1. Booking management – to confirm and manage your reservation.
  2. Payment processing – via Stripe, PayPal, or Santander.
  3. Legal compliance – registering guest information with SEF, issuing invoices via Finanças Portal.
  4. Guest communication – to send confirmations, updates, and respond to inquiries.
  5. Marketing – sending offers and news via PMS email feature and Mailchimp (only with consent).
  6. Website improvement – using Google Analytics and Hotjar to understand and enhance user experience.

We process personal data on the following grounds:

  • Contract performance – to deliver the accommodation service you book.
  • Legal obligation – to comply with hospitality and tax regulations in Portugal.
  • Legitimate interest – to manage operations, improve services, and prevent fraud.
  • Consent – for marketing and non-essential cookies.

6. Data Sharing

We may share your personal data with:

  • Smoobu – booking management system.
  • Payment processors – Stripe, PayPal, Santander.
  • Portuguese authorities – SEF, tax authorities (via Finanças Portal).
  • Marketing services – Mailchimp.
  • Website analytics providers – Google Analytics, Hotjar.

We do not sell or rent personal data.

7. Data Retention

  • Booking and invoicing records: 10 years (tax law).
  • SEF records: 1 year.
  • Marketing contacts: until you withdraw consent.

8. Cookies and Tracking

Our website uses cookies for functionality and analytics.
We use Google Analytics and Hotjar to understand visitor behaviour.
You can manage cookies in your browser settings. For more details, see our Cookie Policy.

9. Your Rights under GDPR

You have the right to:

  • Access, correct, or delete your personal data.
  • Restrict or object to processing.
  • Request data portability.
  • Withdraw consent for marketing or non-essential cookies.
  • File a complaint with the Comissão Nacional de Proteção de Dados (CNPD) – https://www.cnpd.pt.

Requests can be sent to info@azulmaris.com.

10. Security Measures

We store booking data in Smoobu, secured by password protection and encrypted connections.
Only the operator has access to guest data. Payment details are processed securely by Stripe, PayPal, and Santander – not stored by us.

11. International Data Transfers

Some providers (e.g., Mailchimp, Google, Hotjar) may store data outside the EU. In such cases, we ensure that adequate safeguards (e.g., EU Standard Contractual Clauses) are in place.

12. Changes to This Policy

We may update this Privacy Policy to reflect operational or legal changes. The updated version will be published on our website.

13. Contact

For any privacy-related inquiries or to exercise your rights, contact:
Email: info@azulmaris.com
Address: Avenida dos Banhos, 125, 4485-691 Vila Chã – Vila do Conde, Portugal